23
Mar
Extend the color life by restoring the pH
The pH value is between 0 and 14 where 7 is considered neutral. Healthy hair has a pH between 4.5 and 5.5 but damaged hair has a valu...
03
Feb
Anti-yellow shampoo, save blondes and more.
Changing hair color or reinvigorating one's own is a choice of beauty and a reflection of a desire for change. And although a session a...
13
Oct
how to increase the intensity of hair color and make it more durable
When using direct dyes, we work on the surface of the hair, spreading a layer of colored pigments.
These pigments, applied on the su...
22
Sep
From the shine to the antibacterial action of the hair with Cetrimonium Chloride
Cetrimonium Chloride is a quaternary ammonium salt having antistatic, antifungal and antibacterial properties.
Thanks to its positiv...
14
Sep
Guaranà the new antidote for dry hair.
What is Guarana?
Guarana is a plant that grows along the banks of the Amazon river. It is famous for its countless beneficial properti...
03
Sep
Echinacea: a soothing and elasticizing effect on the scalp
Echinacea is the common name of a group of herbaceous plants, Echinacea angustifolia, purpurea and pale.
Its origins are North Ameri...
03
Sep
The hydrolyzed wheat proteins
The hydrolyzed wheat proteins are natural derivatives of wheat grains and form a unique moisturizing complex, able to penetrate deep ...
02
Sep
ROOT BOOST the anti-hair loss shampoo
Why do hair fall?
The life cycle of the hair involves the alternation of three phases, one of growth, one of rest and one of fall. T...
01
Sep
VIBRANT COLOR AND ECOVEXX … perfect combination.
VIBRANT COLOR allows you to have a total and lasting coverage, thanks to its vegetable components helps damaged hair, nourishing and wa...
10
Jun
How to fight dandruff
Dandruff is a pathology of the scalp that manifests itself with a peeling of the skin that can become a very annoying and unsightly dis...
02
Jun
Gorreana is a partner for our customers
Welcome to Gorreana ...
... The oldest, and currently only, tea plantation in Europe. We cultivate this wonderful product that is te...
18
May
How to color your hair
Hair dyes or colors can be classified according to duration, substantivity and resistance to washing, in temporary, semi-permanent and ...