23 Mar Hair Care Extend the color life by restoring the pH By Francesco Latino 0 comments The pH value is between 0 and 14 where 7 is considered neutral. Healthy hair has a pH between 4.5 and 5.5 but damaged hair has a valu...Continue reading
03 Feb Hair Care Anti-yellow shampoo, save blondes and more. By Francesco Latino 0 comments Changing hair color or reinvigorating one's own is a choice of beauty and a reflection of a desire for change. And although a session a...Continue reading
13 Oct Color, Hair Care how to increase the intensity of hair color and make it more durable By Francesco Latino 0 comments When using direct dyes, we work on the surface of the hair, spreading a layer of colored pigments. These pigments, applied on the su...Continue reading
22 Sep Hair Care, News From the shine to the antibacterial action of the hair with Cetrimonium Chloride By Francesco Latino 1 comment Cetrimonium Chloride is a quaternary ammonium salt having antistatic, antifungal and antibacterial properties. Thanks to its positiv...Continue reading
14 Sep Hair Care Guaranà the new antidote for dry hair. By Francesco Latino 0 comments What is Guarana? Guarana is a plant that grows along the banks of the Amazon river. It is famous for its countless beneficial properti...Continue reading
03 Sep Hair Care Echinacea: a soothing and elasticizing effect on the scalp By Francesco Latino 0 comments Echinacea is the common name of a group of herbaceous plants, Echinacea angustifolia, purpurea and pale. Its origins are North Ameri...Continue reading
03 Sep Hair Care The hydrolyzed wheat proteins By Francesco Latino 0 comments The hydrolyzed wheat proteins are natural derivatives of wheat grains and form a unique moisturizing complex, able to penetrate deep ...Continue reading
02 Sep Hair Care ROOT BOOST the anti-hair loss shampoo By Francesco Latino 0 comments Why do hair fall? The life cycle of the hair involves the alternation of three phases, one of growth, one of rest and one of fall. T...Continue reading
01 Sep Uncategorized VIBRANT COLOR AND ECOVEXX … perfect combination. By Francesco Latino 0 comments VIBRANT COLOR allows you to have a total and lasting coverage, thanks to its vegetable components helps damaged hair, nourishing and wa...Continue reading
10 Jun Hair Care How to fight dandruff By Francesco Latino 0 comments Dandruff is a pathology of the scalp that manifests itself with a peeling of the skin that can become a very annoying and unsightly dis...Continue reading